What’s Next For Seni Adetu? Down-to-earth and dynamic Seni Adetu is a former Managing Director and Chief Executive Officer of the beverage giant, Guinness Nigeria Plc who had an illustrious career in sales and marketing that culminated in his appointment as CEO in four different countries in Africa. Seni started his working life with the multinational firm, John Holt Plc, as Brand Manager in 1986 and after a highly successful stint, joined CMB Packaging Plc as Product Group Manager in October 1990. Brimming with ideas, he left CMB Packaging in 1992 to join Coca-Cola Nigeria Limited as Field Marketing Manager (Operations). At Coca-Cola Nigeria, Seni’s managerial and marketing know-how became apparent and he enjoyed a meteoric rise to become the Marketing Director in 1998, first Nigerian ever to attain the rank. He was later seconded to Nigerian Bottling Company (NBC) Plc as the Commercial Director where he scored another feat by being the first Africa